New Management Structure for DaWanda

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New Management Structure for DaWanda

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Niels Nüssler (47) new member of the Management Board as of the 1st of March 2016 and Jason Green (33) appointed to the post of CTO on the 1st of March 2016

Berlin, 13th April 2016 - Niels Nüssler joined the management board of DaWanda GmbH, the leading online marketplace for unique and handmade products as well as Do-It-Yourself tutorials. Together with the founding directors Claudia Helming and Michael Pütz he forms, as of the 1st of March, the new management team of the Berlin based company.

Niels Nüssler German born and raised in Denmark, comes from Fabfab GmbH, where in his position of CEO, he succeeded in placing Fabfab GmbH as the leading online retailer of fabrics and sewing supplies in Europe, with a funding in the tens of millions. Prior to this Nüssler worked for a couple of years each in the positions of CEO with the Franco-German publishing provider Press Union Media Sales and Distribution in Neckarsulm and Sales Director with the online advertising agency Ad Pepper Media NV in Munich, where he was responsible for developing the sales organisations in Denmark, Sweden, Norway and Finland and the companies’ IPO in 2000. As co-founder of companies such as dinnerfordogs.de and the lingerie brand change.com he also brings in experience in retail and e-commerce. At DaWanda the experienced online marketer will concentrate mainly on the strategic development of the company.

DaWanda wrote start-up history in the last decade by developing from start-up company to market leader. An impressive success story! Now it is time for the company to prepare for the future and for further strategic development. What is particularly appealing to me, is that along with the overall responsibility for the operative business, I can bring in my broad knowledge in dealing with media, e-commerce, online marketing, retail and textile businesses as well as mergers and acquisitions. 

says Niels Nüssler

The position of CTO was taken over by Jason Green on the 1st March, who is also a member of the management board. British-born Jason assumes responsibilities across Product, Design, Engineering and Business Intelligence at DaWanda. He joins us from Brainly, the largest social learning community for students worldwide. As CTO, he was responsible for the redevelopment of the platform, expansion of the team and introducing best in class practices across the organisation. Prior to this Jason Green was the CTO at Wimdu, a leading online accommodation agency which raised $90m in series A funding. In addition, he brings in depth Start-up experience as a founder of several tech companies and also a headhunting agency. 

I am pleased that with Niels Nüssler, we could add a recognized e-commerce expert to our management team. With joined forces, we will successfully promote our growth strategy in the year of our 10th anniversary and reposition our business model for the international markets. With Jason Green, we have a highly experienced CTO on board, who will anchor the agile processes that have been initiated in early 2015, with the help of external consultants.

says Claudia Helming, founder and CEO of DaWanda

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